Innovative Solutions for Modern Challenges
Cultural Reframing of Gameplay
Turned Mario into a lifestyle concept through viral content, triggering over 1,700+ user remakes under #MarioIRL.
Localized Creator Funnel
Activated TikTok creators in 3 key regions with conversion-focused CTA ads embedded in gameplay clips.
Gamified Storytelling Execution
Published a scripted TikTok series “Mario Gets a Job,” boosting rewatch rate and profile growth for Nintendo EU.
7.1%
Engagement Rate
1,760
UGC Videos Created
24.5M
Total Video Views
15K
Followers Gained in 21 Days