Innovative Solutions for Modern Challenges
Gen Z-Oriented Storytelling
Launched 80+ short-form videos with local fashion creators across Spain and Portugal, reframing “secondhand” as cool, affordable, and eco-conscious.
Interactive Challenge & UGC Surge
Created the “Wear Without Buying” challenge on TikTok and Instagram, generating over 1,000 user-submitted videos in under 3 weeks.
Conversion-Driven Retargeting
Implemented a retargeting funnel that tripled registration rates—raising conversion from 1.3% to 3.9% with behavior-based incentives.
4%
Registration Conversion Rate
1.5K
UGC Videos Generated
19M
Total Video Views
12K
New Followers Gained